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Parachute

Big Sur Campaign

Inspired by the coastal California town of Big Sur, the Parachute Spring 2017 bedding and bath collection included beautiful bath towels rugs available in a dark, moody color palette and textured bedding sets mirror that the sand and sea. In preparation for the photo shoot, I created concepts for email campaigns, homepage takeovers and catalog pages.

Mood Board

Mood Board

 
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Homepage Mockup

Homepage Mockup

 
 
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Email Mockup

Email Mockup

Art Direction: Hilary Sherman

Photography: Nicole LaMott